About us



Creative hair designer, Dawn Turner, the visionary behind the ultra-custom  “Stay Ready” Custom Unit Collection of designer hair pieces. Ms. Turner is a 4x-board certified Trichologist and certified Non-Surgical Hair Replacement Specialist.  “The W.T. Follicle wig collection features hairline illusion cranial prosthesis and hairline illusion wigs,” says.  Ms. Turner, a 27-year veteran of the hair care industry.  Turner is confident that anyone experiencing hair loss and thinning hair, will benefit greatly from the stylish line of non-surgical hair replacement pieces and extensions. 

Dawn found out later in her career that trendy styles can be a result of her ever popular hair loss clientele. Turner speaks candidly about her inspiration. “This line is created out my love and passion for healthy hair”, she explains. It became exasperating treating clients back to a healthy hair and scalp after they had experienced damaged tresses and scalp conditions because of alternative styling solutions. I prayed to God and He helped me!”  Turner sees her designs as a healthy alternative for those seeking the ease and flexibility of the glamorous hair styles offered by the trendy hair collection.  Once COVID-19 hit, I recognized the need to expedite to bring my dream of creating a wig line for the convenience for even clients that had never considered wigs as an alternative.”

The new product line is a part of the growing line of hair care products and services offered by the Turner’s mini-conglomerate of What the Follicle Hair Care Solutions, a full-scale hair restoration and certified continuing education center. Specialties include:

• Cranial prosthetics and restoration

•Custom Unit and Wig Line

• 10- Product Hair Care System

• Hair Loss and Restoration Continuing Education Training

• Therapeutic Remediation of hair loss caused by aging, genetics, chemotherapy/radiation thyroid conditions, traction alopecia, chemical or heat damage, Telogen Effluvium, Folliculitis, Trichotillomania, autoimmune diseases and causes of hair loss. 


While understanding hair loss more in depth than just being a hairstylist, Dawn was able to utilize her many years as a successful stylist and knowledge of hair to create custom units and products that will cater to all women who desire flawless hair styling options, while taking care or their natural hair  without having to visit the salon.